Coaching Industry Overview

“A recent study estimates that 40,000 people in the U.S. work as coaches (work or life) and the $2.4 billion market is growing at a fast-paced 18% per year.”
– MarketData Report, 2007

“Annual spending on executive coaching in the United States is estimated at $1 billion.”
– Harvard Business Review, December 2006

“Use of coaching is widespread in UK organisations, with almost nine in ten respondents reporting that they now use coaching in their organisation (88%).”
– University of Bristol Newsletter, 2005

“The Australian Institute of Management says 70% of its member companies hire coaches.”
– Inside Business, Channel 2, July 2006

“The Executive and Business coaching industry is growing by about 40% a year.”
– The Economist, December 2006



A recent study of Executive Coaching in a Fortune 500 by MetrixGlobal reported a 529% return on investment and significant intangible benefits to the business.

An internal report of the Personnel Management Association showed that when training is combined with coaching, individuals increase their productivity by an average of 86% compared to 22% with training alone.

A survey by Manchester Inc. of 100 executives found that coaching provided an average return on investment of almost six times the cost of the coaching.

In one study conducted by MetrixGlobal LLC, companies including Booz Allen Hamilton received an average return of $7.90 for every $1 invested in executive coaching.

Who has a Coach:

  • All Sporting Individuals have a Coach (Tiger Woods uses 5 Coaches);
  • Sporting Teams have a number of Coaches;
  • Politicians have Advisers/Coaches/Mentors;
  • CEO’s Jack Welch of GE and Eric Schmidt of Google praise the benefit of Coaching & state ‘The best investment they ever made was engaging a Coach’;
  • Successful Businesses have Coaches/Mentors/Guidance;
  • Business Leaders/CEO’s/Executives/Managers/Supervisors need a Coach.

Eric Schmidt, CEO of Google discusses the benefits of Coaching





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